How to Set Up an Internal Notification When a Ticket Status Changes in HubSpot

Create a Workflow to Notify Team Members When Ticket Status Changes in Your Onboarding Pipeline

In this article, you’ll learn how to create a workflow in HubSpot that automatically sends an internal email notification when a ticket’s status changes to a specific stage - in this case, “Team Member Setup” in your onboarding pipeline.

This ensures your internal team is promptly notified and can take the necessary next steps without delay.

Step 1: Create a Ticket-Based Workflow

  • Go to Automation > Workflows in your HubSpot portal.

  • Click Create workflow and select From scratch.

  • Name your workflow (e.g., Onboarding Status – Team Member Setup Notification).
    Create a  workflow

Step 2: Set the Enrollment Trigger

  • Click Set enrollment triggers.

  • Choose Ticket > Status.

  • Select the appropriate pipeline (e.g., Onboarding) and choose the status: Team Member Setup.

    Workflow trigger criteria

    Trigger action

Step 3: (Optional) Add a Delay

If needed, add a short delay before sending the notification 

  • Click the + button below the trigger.

  • Select Delay and set the preferred time (e.g., 2 minutes).

Step 4: Add Internal Notification Email Action

  • Click the + button to add an action.

  • Search for Send internal email notification under CRM > Communication.

  • Select this action.

    Send an internal email
  • You can choose the HubSpot users who should be notified.

  • Customise the email subject and message to reflect the update (e.g., “A new ticket has entered Team Member Setup”).

⚠️ Important Note: Internal notification emails can only be sent to HubSpot users only. If someone is not a user, you will need to create them as a user first. 

Step 5: Review & Turn On the Workflow

  • Review your trigger and actions.

  • Test the workflow using a sample ticket.

  • Click Review and publish to activate.

Best Practices

  • Keep internal emails short and action-oriented.

  • Use personalization tokens, such as the ticket name or company, to make notifications more informative.